From Artworks to Products to Commodities: Exploring the Development Path of Miao Batik Industrialization in Danzhai, China
Keywords:batik of the Miao nationality, industrialization, artwork, product, commodity
Qiandongnan Prefecture's Danzhai County is a significant support location for China's "intangible cultural heritage + poverty alleviation" initiative. The representative inheritors of Miao batik have meticulously refined their artworks to make them into competent products in the context of targeted poverty alleviation and rural revitalization. These products have been upgraded to become popular commodities in the market, boosting the development of the local rural economy, by incorporating fashion elements and enhancing design vibrancy. Our study find that Danzhai has accomplished some significant steps in the growth of the batik industry, including amassing strength, transitioning from cooperative to enterprise development, establishing a brand, and improving cultural value. Danzhai's development paradigm has substantial implications for other traditional handicrafts and intangible cultural heritage poverty alleviation projects in China.
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